Lukas Žvikas and his partner Indrè Narbutaitè launched Broken Planet Market, a UK-based sustainable streetwear brand.
The brand took off after a video they posted on social media went viral, resulting in their Instagram gaining over 10k followers just a week before their first launch. They sold out their first drop in under 40 minutes and have since gained over 50,000 customers worldwide, thanks to their creative social media marketing strategies on platforms like TikTok.
Inspired by outer space and American hip-hop stars, Broken Planet Market emphasizes the importance of using recycled materials to create their garments and implements slow shipping processes to help protect the planet. They aim to set an example of what a genuine sustainable fashion brand should look like to their customers.